I work at the intersection of people, technology and organisations - turning complexity into experiences that make sense, feel human and create meaningful impact.
I’m a designer shaped by many chapters - educator, strategist, facilitator, writer, creative thinker - each one deepening how I understand people, systems, and the experiences that connect them.
What drives me is not only the pursuit of good design, but the belief that thoughtful design can create clarity, dignity and meaningful change in everyday life.
I’m especially drawn to projects where human needs, business goals and social responsibility meet - where design becomes a bridge between complexity and care.
Over the years I’ve worked across education, public services, telecommunications and digital product design, leading and contributing to projects that required strategic thinking, collaboration across cultures, and sensitivity toward diverse user realities.
My approach combines analytical structure with emotional intelligence. I enjoy mapping systems, uncovering what is hidden, and transforming insight into experiences that feel intuitive, accessible and alive.
Beyond professional roles, I’m inspired by culture, art, interior spaces, aesthetics, writing, and the emotional layers of human experience.
Welcome to my world, where strategy meets sensitivity, and experience becomes intentional design.
Four projects from two organisations, newest first, and a fifth in the making. What they share: many stakeholders, real constraints, and people on the other side of the screen who simply need things to work.
The website for Social Soprano, my upcoming personal brand, built as an AI-assisted, vibe-coded project. Several experiments with AI tools are planned along the way.
The case study follows as the site takes shape.
Follow Social Soprano on Substack (opens in a new tab)OneApp is the new global My Vodafone app: one flexible architecture replacing fragmented local apps. I drove UX design and cross-market coordination for its first European rollouts.
Launched in 3 European markets; accessibility rating raised from C to B.
Read the case study about Vodafone OneAppThe full UX and UI redesign of Budapest’s official tourism and information platform and its city card webshop, a major revenue source for the municipality.
A webshop earning HUF 500M+ a year, relaunched without downtime.
Read the case study about BudapestinfoBudapest’s first civic app, built from scratch to open a direct digital dialogue between the city and its citizens: local news, cultural perks and location-based services in one place.
Named a flagship project by the Mayor’s Office.
Read the case study about ÉnBudapestemThe digital presence of the city’s flagship cultural event, taken online for the first time in 2021 and fully redesigned in 2022 on a layout system inspired by the Fibonacci sequence.
A live, filterable platform for 170+ events across 100+ venues.
Read the case study about Budapest Spring FestivalUntil now I have done my freelance and project work as Brux Design: BR for Brigitta, UX for user experience. Ambigua Studio is the next chapter, an emerging brand still in preparation, as my focus shifts towards design-led change and digital transition.
It is named for where most work worth doing starts: in ambiguity, with unclear needs, competing interests and incomplete information. My strength is not just designing interfaces, it is understanding how organisations work, where they resist change, and how to bring people along.
I design solutions.
Hands-on work with users, interfaces and workflows: research, information architecture, prototypes, usability, accessibility and implementation.
I design systems.
One level up, where the whole experience comes into view: coordinating stakeholders, aligning business goals with user needs, and defining priorities, roadmaps and experience strategy.
I design the conditions for success.
Less hands-on, more structural: the processes, frameworks and ways of collaborating that let teams build better products - not just designing solutions, but enabling the people who have to live with them.
I translate complex requirements into clear, actionable solutions, and communicate across developers, product owners, stakeholders and end users. In practice the steps below overlap, and the last one always leads back to the first.
Stakeholder and domain interviews, user data, and the questions nobody has asked yet. Before the first screen, I want to hear how the people involved describe the problem.
Competitor audits, best-practice reviews and behaviour analysis. I look for what is actually happening rather than what the brief assumes.
Name the real problem and decide what matters first: jobs to be done, a realistic first version, a scope everyone can repeat in one sentence.
Map and sketch in the open - flows, information architecture, shared boards - so ideas can be questioned while they are still cheap to change.
Make it tangible quickly, then test it with people: moderated sessions, scripts and questionnaires, in person or remote.
Bring product owners, markets, developers and leadership to the same picture. Every design decision is presented together with its reasoning.
Thorough documentation, and staying close to developers through handoff, so that every detail is clear and buildable.
Watch how the result is used, adjust, and carry the lesson into the next iteration. Then listen again.
Research, empathy, Systems thinking, facilitation, Design strategy, visual thinking, Prototyping, stakeholder alignment, Structured decision-making, iteration.
I trained as a teacher before I trained as a designer, and for more than twelve years I have designed and led workshops, trainings and learning programmes across multiple sectors.
This shapes how I approach change: not just designing solutions, but enabling the people who have to live with them.
My first encounter with Design Thinking came at IFTE in Vienna, when I was asked to step in for a sick colleague and facilitate a hands-on prototyping workshop at Global Entrepreneurship Week. Built from scrap materials, run in front of a room full of strangers.
It was terrifying, and then it was the most alive I had felt professionally.
That moment set the direction for everything that followed.
Primary client contact and career advisor, within a combined UX consulting and content role.
Speaker at one of Europe’s leading service design conferences, co-presenting “The Road to OneApp”.
At Budapest Brand I facilitated workshops on UX copy and content strategy as part of redesigning the city’s tourism platform.
Oversaw day-to-day learning and teaching activities on campus, and managed the pivot to remote learning during COVID-19.
Project manager, trainer and Design Thinking educator. Designed, managed and delivered education projects on entrepreneurship and career development across Austria, and facilitated Design Thinking workshops at international entrepreneurship events.
Designed and delivered education projects on entrepreneurship and career development for young people and community groups, across training, coordination and facilitation.
Design, people, systems, organisations, change, responsibility: the thread that runs through these chapters. The CV holds the complete chronology.
2024-2026
UX consulting, content and career advising
2022-2024
User Experience Designer
The new global My Vodafone app: core features, coordination across seven international teams and thirteen designers, launch in three European markets, accessibility, and agile delivery at scale.
2021-2022
Digital Product Designer
City-scale digital products for the official tourism, cultural and marketing organisation of Budapest, coordinating across municipal departments, external IT partners and several stakeholder groups at once.
2018-2022
Freelance designer and educator
2018-2021
Operations Manager and CX / Service Designer
2016-2018
Project Manager, Trainer and Design Thinking Educator
2012-2016
Project Manager and Coordinator
2005-2012
Writing, teaching, theatre
Hungarian (native), English (fluent), German (working proficiency).
AI applications for design and digital transformation methodology: AI for designers and agentic AI workflows with the Interaction Design Foundation, and Microsoft AI Fundamentals.
None of this is on a project plan. All of it ends up in the work.
I have written for as long as I have worked. After university I published articles on pedagogy, culture and social topics for Bárka, Irodalmi Jelen and Raab Kiadó. Later came pieces for Lean In Femspace in Vienna, a network of Hungarian professional women living abroad, and articles on AI and the tech job market for Hamburg Coding School.
Inside products, writing means tone of voice, UX copy and content strategy. For Budapest’s official tourism platform I defined a new tone of voice through UX copywriting. The words are part of the interface, and often the part people remember.
Exploring women, culture, society and the human experience of modern life.
Social Soprano grew from my desire to create a space for thoughtful conversation, cultural observation and socially conscious writing.
It is a young project and a personal one, kept separate from my client work. It is both a creative exploration and a reminder that empathy, curiosity and thoughtful action still matter.
Let’s make sense of something meaningful.
I’m currently open to new opportunities in experience design, digital transformation and change enablement, ideally somewhere the work actually matters and the people are worth knowing.
